E-Specialist 数字营销专员

工作地点：

上海市

 

工作职责：

Overall Responsibility/工作概述:
The E-Specialists will be responsible for the execution of the E-marketing Campaigns and advertising investment for show teams. Under the E-marketing plan as per agreed timeline and ensure website and some paid channels campaigns planning, execution and campaign results measurement. He/She is able to communicate with show teams regularly.

Scope of Responsibilities/工作职责：
Mandatory:
1. SEM and other paid channels campaigns planning and implementation.
2. Campaigns monitoring and performance measurement.
3. Digital accounts management, data management and analysis.
4. Co-work with internal such as show teams and coordinate with external vendors or media channels.
5. Report requirements, ideas, e-metrics and best practice cases back to the E-Marketing Supervisor.
6. Target audience analysis.
7. Know SEO knowledge and some basic HTML code to help show teams’ websites meet basic SEO standards.
8. Skill in Google Analytics tool or Baidu Tongji.

 

任职资格：

Qualifications/任职资格:
1. E-commerce, marketing, science and engineering majors and other related majors; bachelor degree or above.
2. 1-2 years’ experience in digital marketing field (SEM/SEO) and better if having successful SEM campaigns cases.
3. Sensitive to data and have certain data analysis capabilities.
4. Skill in Google Analytics tool or Baidu Tongji.
5. Good analytical report writing ability, able to produce professional analysis reports.
6. Good in English both verbal and written.
7. Excellent Microsoft Office skills, such as PPT, EXCEL.
8. Have basic knowledge of HTML.
9. Brilliant communication skills.
10. Easygoing, positive, responsible, diligent and willing to share new thinking and learn new skills continually.